This committee serves the entire Western HVAC Performance Alliance and all its committees and subcommittees by providing guidance and expertise in issues of branding and marketing.  

As such, the Marketing Committee serves all four goals of the Performance Alliance committees:

• Goal 1: Improve Code Compliance
• Goal 2: Quality HVAC Installation and Maintenance
• Goal 3: Whole-Building Design
• Goal 4: New HVAC Technologies and System Diagnostics

Following are examples of Strategies associated with the goals that are potential strategies to be addressed by the Marketing Committee:

• Goal 2 Strategy 2-1: Create a statewide Quality Installation and Maintenance (QI/QM) brand and/or align with a national brand that will be attached to systems/installations/contractors that meet quality standards.  
• Goal 2 Strategy 2-2: Launch a consumer marketing and education campaign to support the brand and stimulate market demand.   
• Goal 3 Strategy 3-1: Aggressively promote whole building design concepts that improve the overall thermal integrity of new and existing structures, including possibly piloting targeted programs.
• Goal 4 Strategy 4-3: Accelerate market penetration of advanced technologies by HVAC industry promotions and updating/expanding current utility programs to include the new technologies as appropriate.

The Marketing Committee is actively recruiting new participants.  Participation is open to anyone, but please be aware that there is a selection process for choosing voting members. You may contact the committee chair, Michelle Cook, for more information by clicking here.

CLICK HERE for more information about:

• Skills and experience that could contribute to the Marketing Committee.
• How participation in the Marketing Committee can benefit your organization.
• Activities of the Marketing Committee.

The Marketing Committee is currently recruiting new members. If you are interested or would like more information, please email Michelle Cook by clicking here or call her at (562) 803-7463.

The Marketing Committee meets monthly on the third Tuesday from 11 a.m. to noon Pacific Time.

Logo usage or use of the WHPA name in printed collateral, presentations, or press releases should be reviewed prior to release. Please email all requests to Judy Johnson by clicking here. Allow five business days for review and approval.

View the WHPA Branding Guidelines for more information.